The European Parliament has approved new legislation aimed at supporting and protecting wine producers across the European Union. The rules, which were passed with 625 votes in favor, 15 against, and 11 abstentions, are intended to help the sector respond to market changes and challenges such as extreme weather events.
Under the new measures, labels for de-alcoholised wines will be clarified. Wines containing less than 0.05% alcohol by volume can use the term “alcohol-free” along with “0.0%.” Wines that have an alcohol content above 0.5% but are at least 30% lower than the standard strength for their category before de-alcoholisation must be labeled as “alcohol reduced.”
Winegrowers affected by natural disasters, severe weather, or plant diseases will receive additional support. The legislation also allows EU funds to be used for activities like grubbing up vines when necessary. For wine distillation and green harvesting, a national payment ceiling is set at 25% of each member state’s total available funds.
Additional funding will be provided to promote wine tourism and exports outside the EU. Measures designed to boost rural economic growth and promote high-quality European wines in third countries may receive up to 60% financing from the EU. Member states could contribute an extra 30% for small and medium-sized enterprises (SMEs) and up to 20% for larger companies. Eligible promotional activities include advertising campaigns, events, exhibitions, and studies, with financing possible for three years—renewable twice—for a maximum of nine years.
Rapporteur Esther Herranz García (EPP, Spain) stated: “This law represents a timely and effective response to the crisis the wine sector is facing. Europe is responding with concrete tools, such as using European funding for crisis measures, improved conditions for promotion and communication activities, and increased co-financing to help farmers adapt more quickly to climate change. Member states will have a stronger set of measures to address the challenges confronting the sector across different countries and regions.”
Before these new rules take effect, they must still receive approval from the Council.
